Frank G. Long

Firm: Dickinson Wright PLLC.
Location: Phoenix - AZ

  • 1850 North Central Avenue Suite 1400
    Phoenix, AZ 85004
  • Tel : 602-285-5093
  • Fax : 844-670-6009

Frank G. Long advises clients and represents them in court in matters related to trademarks, trade dress, false advertising, copyright, cybersquatting and trade secrets. His clients include, and have included, Fortune 500 corporations and small businesses, as well as national and international companies, and franchise systems.

Frank assists clients with the development, administration and strategies for the protection of intellectual property rights, especially trademarks. He has a wide range of experience in advising clients in the management of worldwide intellectual property rights, as well as transactions involving merchandising and licensing agreements for intellectual property rights and transfers of patents, trademarks, copyrights, trade secrets and domain names.

Frank is also an experienced litigator in matters involving intellectual property rights. He is, or has been, counsel of record in numerous recent court, administrative and arbitration proceedings involving intellectual property claims. Also, using a network of contacts among trademark attorneys in other countries around the world, Frank has helped clients as an advisor on the legal proceedings to preserve, protect and defend intellectual property rights outside the U.S.


  • Author, “Protection From Cyber-Squatters in New .biz and .info Domain Names,” The Digital Edge, June 2001
  • Author, “Domain Name Abuse,” Writer’s Digest, June 2001
  • Author, “Trademarks: What’s Fair Use?” Writer’s Digest, September 2000
  • Columnist, “Export Success,” Arizona Business Gazette, 1995-1997
  • Author, “Using Foreign Representatives to Establish Export Sales Relationships,” The Practical Lawyer, December 1995
  • Author, “Getting the Most Out of NAFTA,” The Practical Lawyer, July 1995


  • Speaker, “When Trademarks Fail, How Copyright and Other IP Can Save the Day,” INTA Annual Conference, May 20, 2018
  • Interviewed on “Money For Lunch,” blogtalkradio, Broadcast in Business, August 29, 2014
  • Speaker, “Thinking of Using a Dead or Abandoned Trademark?,” Arizona State Library, Archives and Public Records, June 24, 2014
  • Moderator, “Three-Dimensional Shape Marks: Selection, Registration and Enforcement in the U.S.,” International Trademark Association (INTA), Hong Kong (May 2014)
  • Speaker, “Best Practices for Effective Brand Development,” Franchise Expo South, Houston, TX, February 6-8, 2014; West Coast Franchise Expo, Anaheim, CA, October 24-26, 2013; International Franchise Expo, New York, NY, June 20-22, 2013; Franchise Expo South, Miami, FL, January 11-13, 2013; and West Coast Franchise Expo, Anaheim, CA, October 12-14, 2012
  • Speaker, “Creativity or Piracy? Conflicts Between the First Amendment and Rights of Trademark, Privacy and Publicity,” Dartmouth Lawyers Association, CLE and Ski XX, February 2007
  • Co-Moderator, “Strategies for Licensing Success Worldwide,” INTA Leadership Meeting, November 2002
  • Speaker, “Legal 101 Seminar: License Agreements—Licensee Perspective,” Licensing Industry Merchandisers Association, June 2002
  • Speaker, “What did I Just Buy? Intellectual Property in Business Transactions,” Copyright Due Diligence Issues, State Bar of Arizona Annual Convention, June 2002

Professional Involvement

  • Adjunct Professor, Trademarks and Unfair Competition Law, Arizona State University Sandra Day O’Connor College of Law, 2005-2008, 2013-2016
  • Member, International Franchise Association (IFA) Membership Committee, 2010-Present
  • Member, International Trademark Association (INTA)
    • Non-Traditional Trademarks Committee, 2014-2017
    • Roundtable Planning Committee, 2006-2014
    • Famous and Well-Known Marks Committee, 2012-2014
    • BNEF, Publications Committee, 2004-2005
    • Leadership Meeting Committee, 2000-2002
    • Public Affairs Committee, 1997-1999
  • Board of Directors, Arizona State Parks Foundation, 2004-Present
    • Vice President, 2012-2014
    • Corporate Secretary, 2004-2011
  • District Enrollment Director, Dartmouth College Alumni Club, Phoenix and Northern Arizona, 2000-2017
  • Member, State Bar of Arizona
    • Chair, Intellectual Property Law Section, 2011-2012
    • Vice Chair, Intellectual Property Law Section, 2010-2011
    • Secretary, Intellectual Property Law Section, 2009-2010
    • Treasurer, Intellectual Property Law Section, 2008-2009
    • Executive Committee, Intellectual Property Law Section, 2007-2012
    • Executive Committee, Intellectual Property Law Section, 2000-2001
  • Member, International Licensing Industry Merchandisers Association, 2000-2002
  • Domain-Name Dispute Arbitrator, eResolution, Inc., 2000-2001
  • Member, American Bar Association
    • Special Committee on Copyrights and Internet, 2000-2001
  • Arizona Coordinator, Export Legal Assistance

Dickinson Wright PLLC.

To remain relevant in today’s global marketplace, businesses need proficient legal advisors to help them navigate the ever-changing world of intellectual property (IP) law.

As a full-service law firm with a team of over 90 attorneys who practice exclusively in the IP field, Dickinson Wright offers strategic counsel to clients concerning all aspects of intellectual property. Because we understand the current trends of the global market, we help both small businesses and international corporations alike understand and leverage their IP rights. And, with a worldwide network of associates in a wide range of technical disciplines, we can readily assist our clients wherever they do business.

Our team works closely with clients to ensure their ideas and technologies stay secure so they can focus on what they do best—business growth and development. We regularly prosecute patent applications and trademark registrations at the U.S. Patent and Trademark Office (USPTO) and the United States International Trade Commission (ITC), while also litigating IP issues across a number of platforms.